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Marketing Management Class 12 MCQs Questions with Answers
Question 1.
Scope of _______ is limited but scope of _________ is wider.
(a) Marketing, Selling
(b) Selling, Marketing
(c) Marketing, Publicity
(d) Selling, Manufacturing
Answer
Answer: (b) Selling, Marketing
Question 2.
Airtight containers and packets used for chips, biscuits, and jams, etc., are the example of
(a) Product differentiation
(b) Product identification
(c) Product promotion
(d) Product Protection
Answer
Answer: (d) Product Protection
Question 3.
The Basic role of marketer is to _________
(a) Sell the product
(b) Advertise only
(c) Earn more and more profits
(d) Identify a need and fill it
Answer
Answer: (d) Identify a need and fill it
Question 4.
Which of the following is the part of the marketing mix?
(a) Price
(b) Product
(c) Place and Promotion
(d) All of the above
Answer
Answer: (d) All of the above
Question 5.
Which of the following is not concerned with the ‘Price’?
(a) Advertising
(b) Discounts
(c) List price
(d) Margins
Answer
Answer: (a) Advertising
Question 6.
SWOT Analysis is a strong part of ________
(a) Marketing
(b) Selling
(c) Publicity
(d) None of the above
Answer
Answer: (a) Marketing
Question 7.
Which of the following is a good quality of a good salesperson?
(a) Mental quality
(b) Honesty
(c) Communication skills
(d) All of the above
Answer
Answer: (d) All of the above
Question 8.
______ refers to the act of designing and producing the container or wrapper of a product.
(a) Trade Mark
(b) Brand Name
(c) Copyright
(d) Packaging
Answer
Answer: (d) Packaging
Question 9.
__________ Activities start after the product has been developed.
(a) Selling
(b) Publicity
(c) Marketing
(d) None of the above
Answer
Answer: (a) Selling
Question 10.
Under marketing mix which of the following is not a part of Product?
(a) List price
(b) Quality
(c) Design
(d) Brand Name
Answer
Answer: (a) List price
Question 11.
Discounts, coupons, contests, free samples and offering extra quantity, etc., are the examples of __________
(a) Channels of distribution
(b) Personal Selling
(c) Sales Promotion
(d) None of the above
Answer
Answer: (c) Sales Promotion
Question 12.
The word ‘Market’ has come from the Latin word _____________
(a) Marketo
(b) Marketio
(c) Marcatus
(d) Matico
Answer
Answer: (c) Mercatus
Question 13.
Which of the following is a brand name?
(a) Nike
(b) Woodland
(c) Asian Paints
(d) All of the above
Answer
Answer: (d) All of the above
Question 14.
Which of the following is a direct channel of distribution?
(a) Manufacturer, wholesaler, retailer, customer
(b) Manufacturer to customer
(c) Manufacturer, retailer, customer
(d) None of the above
Answer
Answer: (b) Manufacturer to customer
Question 15.
Which of the following is not a part of ‘Place and Promotion’?
(a) Warranties
(b) Advertising
(c) Personal selling
(d) Sales Promotion
Answer
Answer: (a) Warranties
Question 16.
________ refers to designing the label to be put on the package
(a) Pricing
(b) Packaging
(c) Branding
(d) Labelling
Answer
Answer: (d) Labelling
Question 17.
Which of the following is a function of packaging?
(a) Product promotion
(b) Product identification
(c) Product protection
(d) All of the above
Answer
Answer: (d) All of the above
Question 18.
_________ refers to further packaging components necessary for storage and transportation.
(a) Transportation package
(b) Primary package
(c) Secondary package
(d) None of the above
Answer
Answer: (a) Transportation package
Question 19.
Secondary package refers to _________
(a) First layer of protection
(b) Transportation package
(c) Additional layers of protection
(d) Immediate container
Answer
Answer: (c) Additional layers of protection
Question 20.
Advertising lacks ______________
(a) Reaching to a large number of people
(b) Covering market in short time
(c) Direct Feedback
(d) Impersonal communication
Answer
Answer: (c) Direct Feedback
Question 21.
Which of the following starts from (starting point) factory_____________
(a) Product concept
(b) Production concept
(c) Selling concept
(d) All of the above
Answer
Answer: (d) All of the above
Question 22.
Which of the following is not a function of marketing?
(a) Bending the customers according to product
(b) Marketing planning
(c) Product designing and development
(d) Gathering and analysing market information
Answer
Answer: (a) Bending the customers according to product
Question 23.
Providing information to the customers about the product, its features, and quality, etc., are part of:
(a) Production
(b) Pricing
(c) Promotion
(d) None of the above
Answer
Answer: (c) Promotion
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